2017 01: January

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Setapp – Preliminary Review:

MacPaw is launching a service that will change the way you get apps for your Mac. Setapp features dozens of hand-picked apps (currently 60), that are immediately available for you to activate.

When you install SetApp, it creates a single folder in your Dock, next to your Downloads folder so that it is always immediately available. Click to open it, and you have all the carefully curated collection of apps waiting for you to select.

Setapp gives you access to shiny new software versions without charging any extra for upgrades. Every app you see on Setapp is yours — and they do mean the app, not just the current version. The service is aiming to provide a fast and easy to use access to apps that enable you to get on with what you want to do.

Setapp is currently in Beta, being tested and used by selected customers around the world, and this is expected to last until the end of January. After the Beta finishes, the service will be billed at US$9.99 per month.

If you already have an app that you see in Setapp, you can either continue using your own or switch to the Setapp version - it’s up to you. The difference is that Setapp versions are free from ads and in-app purchases. Plus, if a major update of your app comes along, the Setapp version will be upgraded automatically, for free.

This is an interesting marketing model, providing a unified market of always having updated software for users, while providing continual revenue for developers who are free to just enhance their products without requiring paid upgrades that we all try to avoid. It is perhaps a little more costly than our current spend, so it will be interesting to see what apps are added over time, and how the service is accepted.

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